Spotify Announces Plans To Launch In Korea In First Half Of 2021
Global music streaming service Spotify has announced its intentions to launch in South Korea by the first half of 2021. Spotify was created in Sweden in 2008, has over 320 million users across 92 markets, and is known as the largest music streaming service in the world, with over 60 million tracks and 4 billion playlists. In recent times, K-pop and Korean artists have became significant players on the platform, but the service is not officially available in South Korea. On December 18, Alex Norström, Spotify’s Chief Freemium Business Officer, stated, “We are excited that Spotify will soon launch in Korea, an epicenter of music, culture, and innovation. For many years now, we’ve partnered with the Korean music industry to spread their artists’ music all over the world, from Asia to the United States, South America, Europe, and the Middle East. As our Korean launch approaches, we’re looking forward to introducing even more diverse a...